jim birschbach
birschbach media sales & marketing
MediaRecruiter.com
(W) 22102 E. Canyon Place, Aurora, Colorado 80016
(H) 17024 Blue Shadows Lane, San Diego, CA 92127
(W) 303-400-5150 (M) 303-517-5600 (H) 303-400-8119

Professional Experience:

birschbach media sales & marketing

• President 11/97–Present
  • Consulting on a retainer and project basis with “Blue Chip” media organizations in the development of media advertising sales. Clients include: NBC Networks, GOOGLE, ESPN, TelAmerica Media, Nielsen Media Research, Jim Doyle & Associates, Caption Colorado, Salem Radio
  • Generated over $20 million in new and incremental revenue in 15 local TV markets over the past 3 years while working for Jim Doyle & Associates.
  • Birschbach Media Sales contests for sales organizations have generated over $60 million in new and incremental advertising sales revenue.
  • Birschbach Media Sales & Marketing conducts a yearly nationwide industry survey of local cable ad sales.
  • Birschbach Media Sales & Marketing owns and operates MediaRecruiter.com, a web based recruitment firm for media sales and marketing professionals nationwide.

TCI, Inc. (AT&T/Comcast)

• Vice President, TCI Media Services, Denver 6/94–11/97
• Corporate Director, Advertising Sales, Denver 1/93–6/94
• General Manager, Denver Cable Advertising, Denver 5/90–4/92
  • Oversaw development of TCI Advertising Sales—$100 million in ’92 to $519 million in ’97.
  • Designed Sales Training Program for 225 managers & 1,250 sales reps.
  • Revenue $100 million in ’92 to $650 million in ’97; cash flow growth $47 million in ’92 to over $260 million in ’97.
  • Served as “lead” sales strategies in development of new and incremental advertising revenue through sales, marketing, promotion and research programs.

Jones Intercable

• Vice President, National Program Marketing—Network Cable 4/92–1/93
  Jones Education Networks, Denver
  • Responsible for the development of sponsorship and underwriting revenue.
  • Development programs for “Blue Chip” advertisers nationwide.
  • Developed the first marketing sales program for the network.

McGraw-Hill Broadcasting Company

• General Sales Manager; KMGH-TV, Denver 2/88–5/90
• Vice President, Marketing, Broadcasting Co., New York 3/86–2/88
• National Sales Manager, KGTV-TV, San Diego 10/84–3/86
• Account Executive, KGTV-TV, San Diego 2/82–10/84
  • Responsible for sales & marketing efforts across 4 markets $112 Million in revenue in 1988.
  • Responsible for the largest single local revenue stream in the Broadcasting Company from ’84–’86.
  • Developed and executed a company wide healthcare marketing program generating $500k.
  • Worked with National Sales Representatives in major markets to maximize $65 million revenue stream.

Gannett Broadcasting

• Local Sales Manager; KSDO-AM, KEZL-FM, San Diego 1/81–2/82

Education:

• CAB—Sales Management Program 1991
• McGraw—Hill General Management Program 1987
• Sterling Institute—TVB Account Executive Program 1984
• University of Pennsylvania—Wharton School - RAB Executive Program 1981
• University of Wisconsin—Oshkosh 1972

Recognition:

• CAB—Major Cable Network Achievement Award—Consultant 1998, 2000
• TCI (AT&T) Corporate, Superstar Award 1996
• CAB—Cable Advertising Bureau, President’s Award 1995
• McGraw-Hill, Inc., Corporate Achievement Award-Marketing 1990
• University of Wisconsin-Oshkosh, Young Alumni Award 1987
• Colorado Broadcasters Association, Best Promotional Campaign—TV Station 1974
• Robert L. Snyder Scholarship, Alpha Epsilon Rho 1972
• 4-H Key Award 1967
• Congressional Appointment, U.S. Merchant Marine Academy 1969

Civic Involvement & Professional Association:

• Cable Advertising Bureau, Chairman, Industry Vender Committee 1999–2000
• Cable Advertising Bureau, Co—Chairman, EDI Committee 1995–1997
• Cable Advertising Bureau, Chairman, Local Sales Advisory Committee 1994–1995
• United Way Campaign, Category Chairman 1993–1997
• Denver Advertising Federation, Vice-Chairman 1992–1993
• CBS, Marketing Advisory Council, Representative 1988–1989
• Colorado Community Church, Missions Committee 1995–1998
• Missions Ministries—Board of Directors 1998–2000
• TelAmerica Media—Board of Directors 1997–2006
• Rotary—Denver Southeast—Member 2002–2006
• Paul Harris Fellow—Rotary International 2005
• University of Colorado—Journalism School—Consultant—The Campus Press 2008
• University of Missouri—Journalism School—Consultant—
  • Zhejiang Media Group 2008
  • Shenzhen Radio Group 2009

References

Jim Doyle, President
Jim Doyle & Associates
Sarasota, FL 34231
941-926-7355 (O)

Edward T. Reilly, President & CEO (Former President & CEO McGraw-Hill Broadcasting)
American Management Association
New York, NY 212-586-8100

Lyle Banks, President
Banks Broadcasting
Chicago, IL
312-848-3766

Ed Quinn, President
McGraw-Hill Broadcasting
San Diego, CA
619-237-6211

Tim Gilbert, President & General Manager
Cordillera Broadcasting
Lexington, KY
859-226-7654

Rick Henry, President & General Manager
Hearst Broadcasting
WTAE-TV
Pittsburgh, PA
412-310-0051

Phil Beswick, President
The Media Audit/International Demographics
Houston, TX
713-626-0033

Jim Heneghan, SVP Marketing & Sales
Charter Communications
Denver, CO
303-323-1395

Biff Niven, RVP - Texas
Time Warner Cable
Dallas, TX
214-755-7440

Bill Airy, President & COO
INSP Network
Charlotte, NC
704-526-6255

Peter Heisinger, RVP & General Manager
Comcast
Chicago, IL
312-327-5501